Appearance
Nicole Masters
type: #person
organisation / role: Integrity Soils / Coach, author
place: #usa #nz
About
Nicole Masters is a globally recognised agroecologist and soil advocate, renowned for her expertise in regenerative agriculture. With decades of experience, she has dedicated her career to promoting sustainable land management practices that enhance soil health and ecosystem vitality. Nicole’s work emphasises the intricate connections between soil, plant, animal, and human health, advocating for a holistic approach to agriculture.
In her acclaimed book, For the Love of Soil: Strategies to Regenerate Our Food Production Systems, Nicole provides a comprehensive roadmap for revitalizing soil and transforming food systems. The book equips producers with knowledge, skills, and insights to regenerate ecosystem health and improve farm profitability. Through case studies from regenerative farmers and ranchers in Australasia and North America, she illustrates practical applications of soil health principles and restoration tools.
While born in New Zealand, Nicole lives mostly in North America, and is the founder of Integrity Soils, a company that works alongside producers in the U.S., Canada, and Australasia to implement regenerative practices. Her team supports land managers in enhancing nutrient density, profitability, and environmental outcomes on millions of acres. Nicole’s passion for soil health and regenerative agriculture has made her a sought-after speaker and consultant, inspiring a global movement toward sustainable and resilient farming systems.
Videos
The Power of Soil: Regenerative Agriculture and Ecosystem Health 1h11m
Down and Dirty - Falling in Love with Soil - TEDx 16m